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I'm a service designer with a strategic mind and a passion for designing more equitable, sustainable futures. I approach service design as a complex ecosystem —critically observing to interpret patterns and generate value for all stakeholders. An avid puzzler, I see services as puzzles and great challenges to simplify complexity and create narratives for change. Prior to service design, I worked in UX and in finance.

Stanford University _ BA in Science, Technology & Society

Royal College of Art _ MA in Service Design

Select Clients

Airbnb

Facebook

BEIS BRE

Telefonica

CERN

Awards

Winner of the Grand Challenge RCA x CERN

2019 PVC Redesigned Competition with British Plastics Federation